The #1 Trust-Building Tool in Your Arsenal

Hey there,

Ever wondered what truly sets you apart as a fractional CTO? 

It's not your decades of experience or your stack of certifications. While those matter, they're table stakes in the world of technology leadership.

The real differentiator - and the thing that builds instant trust and rapport with potential clients - is your stories.

Anyone can rattle off a list of accomplishments. But the leaders who truly inspire are the ones who can connect with others and paint a vivid picture of the challenges they've faced, the lessons they've learned, and the impact they've had.

Your stories are evidence that you don't just talk the talk - you've walked the walk. They give clients a glimpse into what it would be like to have you in their corner, battling business challenges together.

My advice: Start collecting your greatest hits. 

Reflect on your most meaningful client engagements and extract the juicy details:

• What was the context and the stakes?

• What obstacles did you encounter?

• How did you navigate tricky personalities or politics?

• What were the key decisions or turning points?

• How did you drive the project to success?

• What measurable impact did you deliver?

The more specific and concrete you can be, the better. Clients should be able to picture themselves in the story, rooting for you as the hero.

Inside the CTOx Accelerator, we have thinking tools and SOPs purpose-built to craft these stories. Your “war stories” can become your best marketing and sales assets.

In a world of commoditized skills and free information, your stories are your secret weapon. Wield them wisely.

Happy storytelling,
Lior

Lior Weinstein
Founder & Head Coach, CTOx

P.S. One of the “unfair advantages” CTOx Accelerator members get is one-on-one time with our Head of Coaching, Marissa Brassfield. For nearly two decades, she’s collaborated with hundreds of small business owners to transform their expertise into compelling content, thought leadership platforms, and stories that deepen relationships.